Introduction
Technically speaking, digital wallets are gradually becoming one of the most popular innovations after smartphones in the Philippines. Crypto in the country has gone from becoming a trend to an effective agent of transformation in the finance sector.
CoinEx became aware of the major shift in the country’s digital landscape and launched a uniquely designed, focused campaign tagged “PHP Exclusive: Become P2P Merchant to Earn Up to 70 USDT” to support the country’s adoption of crypto.
This exclusive campaign took place from May 16th to May 31st, 2025, and CoinEx designed it specifically for peer-to-peer (P2P) merchants in the Philippines. The PHP Exclusive campaign was not like every other campaign. CoinEx aimed at using the campaign to increase crypto liquidity, empower grassroots crypto traders, and etch its brand deeply into the fabrics of one of the most engaged crypto markets in Southeast Asia.
The event promised to reward 30 P2P merchants with 70 USDT. Its high reward initiative for a limited number of participants caused the ‘Become a P2P Merchant to Earn Up to 70 USDT' campaign to deliver a massive impact silently in the Philippines crypto space.
This article will focus on giving you the details of the event, its major highlights, and the impact it had on the CET community and Coin Exchange Token ($CET)
Why The Philippines?
According to Graphlinq's ranking of the countries with the highest crypto retail usage, the Philippines is gradually becoming a crypto frontier state. The 6th highest crypto retail user has gained its place in the top 10 global ranking for these three major reasons.
- A hike in smartphone usage in the country.
- The increase of digital-savvy Gen Z and Millennials.
- A strong and consistent flow of cross-border remittances.
A country with more than 6.4% of its population holding crypto wallets cannot be far from totally embracing crypto for daily transfers and payments of goods and services.
Furthermore, the P2P market is a major player in the fast adoption rate of crypto in the Philippines' financial market.
The Philippines' financial market has often faced problems of fragmentation in traditional banking integrations and processes, as well as CEX (Centralized Exchanges) regulatory hurdles.
These problems sometimes force the tech-savvy locals to turn to crypto P2P marketplaces for fast and direct crypto-to-fiat transactions and vice versa.
CoinEx considered these issues and concluded that the Philippines was an ideal testbed for this type of special campaign.
CoinEx’s move to target the Philippines crypto market was not just to boost its user base. Rather, the leading crypto exchange, as we stated, aimed at deeply rooting its name into the grassroots of one of the largest crypto economies in Southeast Asia.
The PHP Exclusive: Become a P2P Merchant to Earn Up to 70 USDT Campaign Overview
This tiered, competitive, and clear campaign allowed participants to earn from two paths.
- New Merchant Bonus
- Top Trader Prize
The campaign had a 30 P2P merchant participation limit. This design gave the campaign the needed exclusivity and quality engagement for maximum impact in the Philippines.
New Merchant Bonus
This reward track allowed participants to earn rewards based on the number of trading partners they have and their transaction counts. For any P2P merchant to qualify for a reward from this stream, they needed to exceed a transaction value of 1,100 PHP.
The table below shows the tiers, requirements, and bonus rewards for participants who reached the New Merchant Bonus path.
Top Trader Prizes
This reward path focused on rewarding merchants based on their Order Amounts and Trading Volume Performances. CoinEx rewarded the top 5 traders with the highest Order Amounts and Trading Volumes with 20 USDT each.
Even with the two reward streams available in the exclusive PHP merchant event, the maximum reward any participant can get throughout the campaign is 70 USDT.
CoinEx decided to keep it that way to give the 30 selected participants fair and substantial rewards.
Campaign Performance Highlights and Participation Metrics
The event started on May 16th, and within 48 hours (May 18th, 2025), the slots for 30 crypto merchants from the Philippines were filled.
Throughout the campaign duration (15 days), CoinEx P2P Philippines' liquidity significantly increased. Trade frequency, PHP-to-crypto conversion and vice versa also saw marked increases.
Below is a table further showing the key metrics of the event.
The clarity of this campaign’s reward structure and its leaderboard competition design helped it to maintain constant activity throughout the full 15 days. There was no early decline in engagements.
How The Campaign Strengthened CET’s Role in the CoinEx Ecosystem
$CET played a huge supporting role in the campaign, although USDT was the reward currency. The Coin Exchange Token is known in the ecosystem as a trading fee discount token, a token for VIP access, and a staking token.
This campaign had an indirect effect on $CET, boosting its visibility and usage within and outside the CoinEx ecosystem.
Below are some of the CET roles that this campaign strengthened.
1.CET Trading Fees Utility: Many P2P merchants who earned USDT bonus rewards from the campaign further engaged in more trading activitie
This act increased CET transaction volume, especially among traders who barely knew about this utility aspect of CET before they joined the campaign.
2.Token Wallet Activation: The data trend on CoinEx showed that this campaign moved the needle a bit regarding CET wallet creatio
The increase in wallet creation and CET retention happened because many new users discovered Coinex.com through trades and merchant referrals.
As they learned about us, they explored other benefits available in the CET ecosystem, including staking and saving.
3.CET's Visibility in Other Crypto Circles in the Region: CET’s awareness was part of the crypto buzz that swept through many Filipino social groups and forums when CoinEx made the campaign announcement.
At first, the traders who focused on just earning rewards ignored CET. However, as the campaign went on, the token became relevant because they started digging deeper into the CoinEx ecosystem.
4.Potential Post-Campaign Impact: Participants in this campaign discovered CET’s relevance to staking, mining, and other VIP events on CoinEx. Their discovery and familiarity with the token could increase its demand in novel regional markets.
Hence, when CoinEx launches a new regional campaign that rewards participants with CET, the token may shift from being just a discount fee token to becoming a central earning and governing asset in the region.
The Strategic Benefits of The Campaign on CoinEx Community Participation
CoinEx’s short-term trading volume increase was not the only major benefit of this event. The PHP Exclusive campaign laid a solid foundation for CoinEx's penetration into Southeast Asia’s crypto market and development of its ecosystem.
Mentioned below are some of the major benefits that this campaign brought to CoinEx’s ecosystem and community participation.
1.Organic Growth and Retention of Merchants: This event allowed CoinEx to build a network of trusted, high-performing P2P merchants. These users delivered real value to the platform and will likely do the following post-campaign.
- Continue trading on CoinEx even as the event has ended.
- Refer other merchants and users to trade on the CoinEx P2P trading platform.
- Join other users in future campaigns and provide relevant feedback.
2.CoinEx’s Brand Stickiness: The Southeast Asia crypto market is characterised by users who often move from one crypto exchange to another. This attitude is majorly because many of them have thin trading loyalty.
However, this uniquely tailored campaign will promote the brand’s stickiness to local Filipino traders. In addition, it will allow merchants who have built brand visibility on the CoinEx P2P platform to grow through the trading ranks.
What The Future Looks Like: A Global Campaign Model
CoinEx could easily replicate this unique P2P campaign model that it conducted in the Philippines when the brand wants to penetrate other regions like Africa. CoinEx combined the following in this campaign model to give it the deserved unique outlook.
- Liquidity seeding was highly dependent on incentives.
- Trading merchants from a particular geography.
- Tiered reward earning models.
- CET indirect integration into the campaign.
This super combination makes it possible for CoinEx to scale this campaign framework across various countries and regions with unique trading behaviors and flat denominations.
Furthermore, users can expect to see CoinEx apply this campaign model in other regions in the future, such as Nigeria, Indonesia, and Vietnam.
Future campaigns in these regions may still carry the core components of the PHP Exclusive events. However, they will have unique CET involvements and other local tweaks that distinguish them from the just-concluded event.
Final Thoughts
This article has provided intricate details about the just-concluded PHP Exclusive: Become a P2P Merchant to Earn Up to 70 USDT campaign and its effects on various sections of the CoinEx ecosystem.
This Filipino campaign was a resounding success. Moreover, it was strategic and very important for faster crypto adoption in the crypto-inclined region.
In the Southeast Asian market, where access to P2P crypto trading is a necessity, the just-concluded campaign allowed users to access adequate liquidity.
Furthermore, it gave merchants tools for visibility and growth, giving CoinEx a headstart on deep penetration into the region’s crypto market.
Through this campaign, Coinex demonstrated how it can nurture the local crypto market for long-term impact by bringing a perfect blend of competitive rewards, transparent regulations, and real ecosystem value.
As CoinEx evolves and expands its reach globally, these initiatives will continue refining how members within and outside the CoinEx ecosystem adapt, trust, and use crypto for their everyday activities, regardless of their locations.
To discover more campaigns and participate in our amazing reward pools, please visit our announcement page for more information.
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