COOKIE

1. Project introduction

MarketingFi, pioneered by Cookie3, reshapes Web3 marketing through a decentralized framework. Departing from traditional platforms, it emphasizes an ownership-based economy, data-driven decisions, and equitable token-based value distribution.

It combines the existing Web2 and Web3 marketing channels but utilizes AI to identify the most valuable audiences and reward them through tokens or off- and on-chain rewards.

2. Team introduction

CEO: Filip Wielanier

Former Deloitte Digital

https://www.linkedin.com/in/filipwielanier/

CTO: Wojciech Piechociński

Former AXA Developer

https://www.linkedin.com/in/wojciech-piechoci%C5%84ski-800996ab/

Head of Data: Patrycja Sawicka

Former Visa Graduate, Postgraduate in Big Data

https://www.linkedin.com/in/patrycja-sawicka-149384140/

3. Investment institution

Raised $3.3m in June 2024: SkyVision Capital, Animoca Brands, The Spartan Group, Mapleblock, Castrum Capital

- Raised $2.5m Seed round in Aug 2022 : The Spartan Group*, Big Brain Holdings*, Hartmann Capital*, LD Capital, Master Ventures, Jsquare, Orange DAO, Crypto3 Capital, block54.capital, Grizzly Capital, Crypto League, Synapse Ventures, Gravity Team, Shugo Ventures, Maximus Capital, Metadsverse, Pointer Capital

4. Token application and distribution

Token application：

- Multi-chain airdrop access

- Share protocol fees

- Marketing score boost

- Exclusive gated-access

- Governance

- Staking

Token distribution：

- Ecosystem: 10%

- Treasury: 8%

- Airdrops: 2%

- Staking, Liquidity, Listings: 18%

- Early Contributors & Backers: 24.23%

- Seed: 2.88%

- Pre-sale & Strategic: 8.1%

- KOLs & Affiliates: 2.4%

- Public: 3.75%

- Team: 9%

- Advisory: 5%

- Marketing: 7%