1. Project introduction

The Ethereum Name Service (ENS) is a distributed, open, and extensible naming system based on the Ethereum blockchain. ENS’s job is to map human-readable names like ‘alice.eth’ to machine-readable identifiers such as Ethereum addresses, other cryptocurrency addresses, content hashes, and metadata. ENS also supports ‘reverse resolution’, making it possible to associate metadata such as canonical names or interface descriptions with Ethereum addresses.ENS has similar goals to DNS, the Internet’s Domain Name Service, but has significantly different architecture due to the capabilities and constraints provided by the Ethereum blockchain. Like DNS, ENS operates on a system of dot-separated hierarchical names called domains, with the owner of a domain having full control over subdomains.Top-level domains, like ‘.eth’ and ‘.test’, are owned by smart contracts called registrars, which specify rules governing the allocation of their subdomains. Anyone may, by following the rules imposed by these registrar contracts, obtain ownership of a domain for their own use. ENS also supports importing in DNS names already owned by the user for use on ENS.

2. Team introduction

Creator & Lead Developer：Nick Johnson

Fronted & Solidity Developer：Jeff Lau

3. Investment institution

Ethereum Foundation, Binance, Chainlink, Protocol Labs, Ethereum Classic Labs

4. Application and distribution

Total supply: 100 million

Token application:

ENS token holders will vote on a proposal to formally request from the root key holders the ability to:

(1) Govern protocol parameters, like .ETH pricing, the price oracle, and more;

(2) Control funds from the existing community treasury, as well as receive future revenue.

Token distribution:

Community Treasury: 50%

Aridrop: 25%

Core Contributors: 18.96%

Select Integrations: 2.50%

External Contributors: 1.29%

Future Contributors: 1.25%

Launch Advisors: 0.58%

Keyholders: 0.25%

Active Discord Users: 0.125%

Translators: 0.05%