1. Project introduction

Basic Attention is a new Blockchain-based digital advertising and services platform. Users earn for their attention. Publishers and creators earn ad revenue and user contributions as well as tips. Advertisers get a better return as advertisers know their ads’ effectiveness without violating privacy. BAT is a utility token for a new, blockchain-based digital advertising and services platform.

Brave is a privacy-focused, secure web browser that blocks ads and tracking by default. A Brave feature called Brave Rewards allows people who use Brave to contribute BAT to the sites they visit. When someone turns on Brave Rewards, their browser will tally the time and attention they spend on each site, and divide up that person’s monthly BAT contribution among the sites they visit.

Brave Ads will allow people to opt in to earn BAT based on their attention. When someone turns Brave Ads on, their browser will begin learning their preferences in order to show occasional relevant ads as system notifications. None of this ever reveals someone’s browsing history or preferences.

Brave Rewards uses an anonymous contribution system so that nobody can work out who supported which sites - only the totals for each site. Likewise, the information Brave Ads to decide which ads to show stays safely on your device and is never shared with anyone, even Brave. And naturally, both these protocols and the code are open source and available for audit. Whether you want to earn BAT by seeing ads, or buy tokens directly, you can use them to support the sites you visit, automatically or via direct tipping. And soon, you’ll also be able to use BAT to get access to exclusive premium products and content - all the while supporting the unified Brave and BAT ecosystems.

2. Team introduction

Founder & CEO: Brendan Eich

Linkedin: https://www.linkedin.com/in/brendaneich/

Founder & CTO: Brian Bondy

Linkedin: https://www.linkedin.com/in/bbondy/

3. Application and distribution

Total supply: 1.5 Billion

Token application:

Basic Attention Token is a utility token based on the Ethereum technology that can also be used as a unit of account between advertisers, publishers, and users in a new, blockchain-based digital advertising and services platform. The token is not a digital currency, security or a commodity.

Token distribution:

Brave: 200 million BAT

User growth pool: 300 million BAT

Token available to public at launch: 1 billion BAT