Props Project is an open-source platform and token that provides consumer-facing apps with a core feature: rewarding users with an asset that can accrue value over time with the power of loyalty benefits.. Apps easily plug into the platform and create their own loyalty program that can award “App Tokens” (powered by Props) that transform network/social capital for their users into a real-world financial stake in the overall network. Users are incentivized to hold the Props/App Tokens they earn in order to benefit from in-app perks and the financial upside potential of owning a stake in the network. Props leverages blockchain infrastructure wrapped into simple APIs and a token qualified by the SEC. Props use a sidechain (standalone, single-purpose blockchain) to record high volume actions (e.g. Pending Props and User Activity), so that Props can cost-effectively scale to millions of users. PropsChain is run by a set of independent Validators, who submit a daily summary of the activity that took place, and are paid by the Protocol Rewards Engine for their efforts.