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No. 82
The Sandbox
Hong Kong
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  • Coin Introduction

About The Sandbox (SAND)

What‘s The Sandbox (SAND)?

The Sandbox (SAND) is a decentralized virtual world built on the Ethereum blockchain, offering an exciting digital platform for users worldwide, allowing them to create, build, purchase, and sell virtual assets. The Sandbox combines decentralized autonomous organizations (DAOs) and non-fungible tokens (NFTs) to create a decentralized platform for the thriving gaming community.

History of The Sandbox (SAND)


Arthur Madrid and Sebastien Borget are the co-founders of The Sandbox. Arthur Madrid, with an Economics degree from Université Paris Dauphine, began his career at Eurogroup Consulting France but soon showcased his entrepreneurial spirit. In 2001, he founded 1-Click Media, later acquired by Ipercast. Sebastien Borget holds a degree in Computer Systems Networking and Telecommunications from Institut national des Télécommunications. His career also began at 1-Click Media, and both Arthur Madrid and Sebastien Borget became outstanding entrepreneurs. They co-founded Pixowl in 2011, which was the original developer of The Sandbox, and have been collaborating on projects ever since.

Evolution of The Sandbox

The story of The Sandbox began in 2012 when Pixowl released a traditional sandbox game on Android and iOS. This game was recognized as one of Apple's best games in 2012, accumulating 40 million downloads and reaching nearly 2.6 million monthly active users at its peak. However, the game's development path didn't proceed as expected and faced fierce competition from titles like 'Minecraft.' In 2018, Pixowl was acquired by Animoca Brands, marking a fundamental shift in The Sandbox's development direction. Pixowl decided to move The Sandbox onto the blockchain and adopted a voxel-based style for its blockchain version.


  • On 2012, The Sandbox released a mobile version of the game on Android and iOS. The app accumulated 40 million downloads and reached nearly 2.6 million monthly active users at its peak, earning it the title of Apple's 'Best Game of the Year' in 2012.
  • On 2015, The Sandbox offered a PC version for download through the Steam gaming platform, where users created 70 million unique worlds and environments for interaction.
  • On 2015, Animoca Brands acquired The Sandbox for approximately $5 million ($4.875 million in cash and stock).
  • On 2019, The Sandbox raised $2.5 million in cash and cryptocurrencies to fund its development.
  • November 2021, SoftBank led a $150 million funding round for The Sandbox.
  • On 2022, The Sandbox became a unicorn company with a valuation of $3.6 billion.
  • On 2023, The Sandbox continued developing its metaverse, listening to community feedback to improve the game and revenue mechanisms.

How does The Sandbox Work?

  • The Sandbox is a dynamic virtual world that provides a stage for creativity.
  • It offers three powerful tools: VoxEdit for voxel modeling and animation, Game Maker for no-code game creation, and a blockchain-based metaverse platform.
  • Players can create exclusive NFTs using VoxEdit and Game Maker, including virtual environment assets and character avatars.
  • Players can use SAND to purchase equipment, customize character avatars, acquire assets and land on The Sandbox platform, and earn income through staking.


Token Utility

  • Players can use SAND to purchase equipment, customize character avatars, acquire assets and land on The Sandbox platform, and earn income through staking.
  • Creators can use SAND to obtain assets, land, and earn income through staking.
  • Artists can use SAND to upload assets to the marketplace and purchase gems used for defining rarity and scarcity.

Token Distribution

Total supply: 3 billion SAND.

Token distribution includes Seed Sale (17.18%), Strategic Sale (4%), Launchpad (12%), Foundation (12%), Company Reserves (25.82%), Founders & Team (19%), and Advisors (10%).

Why is The Sandbox (SAND) Valuable?

When it comes to the combination of blockchain technology and virtual worlds, The Sandbox (SAND) is a flagship project aimed at successfully merging these two domains. The project's mission is to lead blockchain technology into the mainstream gaming market, with the key innovation being the 'play-to-earn' model.

The 'play-to-earn' model allows users to be both creators and players. In The Sandbox, users can create, own, trade, and earn assets within the virtual world. This novel approach sparks user creativity, as they are no longer mere participants in the game but the creators of the entire virtual experience.

Blockchain technology brings SAND to The Sandbox, playing a vital role on the platform. These tokens serve as a medium of exchange, enabling users to purchase, sell, and customize unique non-fungible token (NFT) assets. However, SAND's price isn't as stable as traditional currencies, it's influenced by the value fluctuations of digital assets held by users.

The core concept of The Sandbox is to establish a community-owned virtual world. Here, creators can host custom games and activities. While similar to platforms like Roblox, The Sandbox has a critical distinction: players genuinely own assets within the virtual world. These assets exist in the form of NFTs, ensuring true ownership and scarcity. This empowers users with more control and creativity, allowing them to drive the development of virtual experiences, leading to economic returns.

More excitingly, The Sandbox enables users to participate in metaverse governance, meaning users can voice their opinions on the platform's future direction and shape the community's vision through voting. Thus, The Sandbox isn't just a gaming platform but a community built on blockchain technology, offering users more autonomy and engagement to create a diverse virtual world experience. This innovative fusion brings endless possibilities for the future of virtual worlds.


  • On 2018, Blockchain game development company Animoca Brands acquired The Sandbox and announced its integration into the Ethereum blockchain. The blockchain-based The Sandbox is a platform for virtual land and game experiences built in a voxel style. By introducing blockchain, The Sandbox aims to address key issues in traditional games, including true ownership of in-game assets and an undisturbed creator and player-driven open market economy.
  • During 2021 Alpha Test Phase, The Sandbox launched the Alpha Test Season, an event open to all. However, only those with exclusive Alpha Passes could access the 'play-to-earn' features of the game. A total of 5,000 Alpha Passes were distributed to the community for free through Twitter and other contests. Lucky Alpha Pass holders could make significant profits by selling Alpha Passes on the secondary market for up to 2.7 ETH.
  • 2021 to Present, The Sandbox has formed partnerships with many well-known brands, artists, and influencers, including Snoop Dogg, Atari, and Deadmau5, among others. It also partnered with the British Museum to create an interactive space within The Sandbox and offer NFT collectibles.

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