BlockBeats News, July 23rd – Four sources said that Amazon (AMZN.O) founder and CEO Jeff Bezos urged Prime Video head Mike Hopkins to thoroughly revamp the streaming service Prime Video, placing artificial intelligence at the core.

The project, internally referred to as "Lighthouse," will showcase Amazon's AI capabilities to over 200 million Prime Video users. Sources said the "Lighthouse" project is seen as a key move for Amazon to enhance its position in the field of artificial intelligence.

In addition, other AI projects, such as the multi-year upgrade of the Alexa voice assistant to provide more natural conversation responses, have had varying degrees of success and are still in a loss-making state.

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