BlockBeats News, September 9 — Strategy has launched a Bitcoin-themed Air Jordan 1 sneaker priced at $250, but its official website checkout only supports bank cards and Apple Pay, not Bitcoin payments.

Air Jordan is a premium sports and lifestyle brand under Nike, founded in 1984 and named after NBA legend Michael Jordan, focusing on basketball shoes and athletic apparel.

Previously reported, Strategy did not add to its Bitcoin holdings last week. As of September 7, 2026, Strategy holds 845,050 BTC.