Introduction

A new token has emerged in the cryptocurrency market following former Binance CEO Changpeng Zhao’s sharing of his dog Broccoli’s name and photo. This sparked investor interest, leading to the rapid creation of broccoli-themed cryptocurrencies.

Although Zhao was not directly involved in the trend, the market’s reaction was significant. This token, on its launch, rose to over $400 million before settling at around $200 million as of February 14, 2025. The token has risen over 200% and has resulted in a lot of profits for some investors. What is this new token about, and what led to the creation of this dog-themed token? Continue reading to find out.

What is BROCOLLI Token (CZ’S DOG)

BROCOLLI token is a BNB Chain meme token on four.meme, a new memecoin creation platform similar to pump.fun. The story of the BROCOLLI token started when, on February 13, CZ revealed his dog’s name: Broccoli. He stated that he wanted something that began with ‘B’ and had a green theme. He said: “I wanted a name that begins with ‘B’ and contains some green, so I named him Broccoli.”

He also joked that it sounded like “blockchain,” alluding to cryptocurrency. He added, “It also has a blocky sound, like ‘blockiichain’. “Can’t get away from cryptocurrency.”

CZ’s statement prompted the release of a Broccoli-themed token. This token was produced utilizing Four.meme, a meme coin launchpad like Solana’s Pump.fun.

The narrative of BROCCOLI is more than just a meme coin launch. The community battled insiders, snipers, and manipulative KOLs, and they won the battle. BROCOLLI token has a lot of people fighting against it, and they have not succeeded. While the battle still continues, some whales have bought the BROCOLLI token, and it currently has over 23,000 holders as of February 14, 2025, just a day after its launch.

At its foundation, BROCCOLI is about organic expansion. There is no insider allocation, no secret negotiations, and no pre-arranged dump. Simply a strong, dedicated community that refused to be exploited. BROCOLLI has withstood organized attacks and has a proven solid community.

The frenzy around this token highlights the growing interest in memecoins, four.meme, and BNB Chain’s expanding influence.

Background and History of BROCOLLI Token (CZ’S DOG)

The BROCCOLI token on the BNB Chain momentarily reached a market capitalization of $400 million before falling to roughly $200 million. In the first two hours, it generated over $220 million in trade volume, with at least 11 wallets profiting by more than $1 million. CZ, the person whose name is behind the BROCOLLI token, is now intimately involved in the memecoin space. Despite previously condemning it, he has no financial stake in it. BROCCOLI tokens are more of a social experiment for him, with unexpected results.

Changpeng “CZ” Zhao, the former CEO of Binance, predicts a positive year for cryptocurrency. Since his release from prison, he has rejoined some crypto projects and has been actively involved in them.

The popularity of CZ’s dog and all of its associated tokens arrived just in time to increase the visibility of Four.meme. Soon after CZ shared his dog’s story, the meme platform experienced a brief outage due to high demand.

The platform responds to social media activity involving Binance tokens and promotions. Currently, most new meme launches attempt to replicate the success of Test Token (TST) and BROCOLLI tokens, with modifications comparable to prior meme token waves.

Four.meme is only now smashing records for daily traffic and active users. On February 12, the Four.meme platform hit its highest point, with 8,712 unique tokens.

Four.meme has been around for months, with only a few memes launched. The current surge in activity occurred with the establishment of the Test Token (TST) and the BROCOLLI token. The most significant impact on the platform’s spread was Zhao’s clear mention of tokens. Despite denying explicit promotion, the CZ effect was real, accelerating the spread of the meme platform.

In recent times, tokens launched in the BNB Chain have seen a massive increase; this is due to the BNB chain ecosystem. BNB Chain is committed to supporting the meme ecosystem, they stated in its 2025 plan that it will “continue to support the meme ecosystem,” adding, “We are pleased to see many of the meme tool providers integrate with BNB Chain.” And we will continue to collaborate closely with them until 2025 and beyond.”

The BNB Chain team built a test memecoin as part of a Four.Meme tutorial. Although the token’s name was heavily obscured in the instructional, the testing name remained apparent. Traders eagerly fueled curiosity about the supposed token, raising its market valuation to millions of dollars within hours.

BROCOLLI Token (CZ’S DOG) Utility

Trade BROCOLLI Token: One of the significant utility of the BROCOLLI token is that it can traded on a crypto exchange platform. BROCOLLI tokens can be traded on cryptocurrency exchanges such as CoinEx. Trading commenced on February 14, 2025, with the BROCOLLI/USDT pair. This trading activity allows you to purchase, sell, or keep BROCOLLI tokens based on your investing strategy on CoinEx.

Price History of BROCOLLI Token on CoinEx

Price History of BROCOLLI Token on CoinEx

The BROCOLLI token was listed in CoinEx on February 14, 2025. Tradings, deposits, withdrawals, and swapping were made available immediately.

The BROCOLLI token has a total supply of 1 billion tokens with no current allocation or tokenomics.

Memecoins have been the subject of debate for the past month, ever since US President Donald Trump and First Lady Melania launched theirs in January. While some blame the tokens for a rush of Trump-related scam coins that defrauded investors shortly after their inception, others appear to appreciate the volatile nature of their trading. The memecoin market has presented a lot of opportunities for investors; for example, the launch of the BROCOLLI token has resulted in 11 wallets profiting more than $1 million and many others.

Dog-themed memecoins have recently dominated the crypto world, with crypto whales turning their attention to the assets. Notably, the excitement around the BROCCOLI token places it with other popular dog-themed meme coins like Dogecoin (DOGE), Floki Inu (FLOKI), and Dogwifhat (WIF), all of which have seen large price increases.

Overview

*This article does not constitute investment advice.

BROCCOLI Token (CZ'S DOG): The Viral Memecoin Taking Over