Tether (USDT) has been the dominant stablecoin, with a massive market cap and widespread adoption for years. However, Coinbase has set its sights on challenging Tether’s position by promoting USD Coin (USDC), the second-largest stablecoin it co-founded with Circle, as the preferred stablecoin. Coinbase CEO Brian Armstrong recently revealed an ambitious plan to make USDC the number one stablecoin in the market. This strategic move signals a larger power shift in the stablecoin space. It also raises important questions about transparency, regulation, and the future of stable digital currencies.

The Driving Forces Behind USDC’s Push

The push for USDC stems from several key factors.

Regulatory Pressures on Stablecoins

Governments and financial regulators worldwide are increasing their focus on stablecoins. Despite its dominance, Tether has repeatedly been questioned about whether it truly holds enough reserves to back its circulating supply. It has faced lawsuits and investigations over alleged misrepresentations regarding its reserves.

On the other hand, USDC is a stablecoin that is fully compliant and transparent. It has monthly audits and follows U.S. regulations. Regular audits USDC undergo show that real U.S. dollars or similar assets back every USDC coin in circulation.

By supporting USDC, Coinbase is working with regulators who want stablecoins to be responsible and reliable.

Growing Institutional Interest in Crypto

Institutional investors are playing a larger role in the cryptocurrency market. However, these investors prefer stablecoins that follow strict regulatory standards and provide clear financial backing. USDC’s commitment to transparency makes it a more attractive option for institutions looking for stability and security in digital finance.

USDT’s Dominance and the Challenges for USDC

While USDC has advantages in transparency and regulation, overtaking Tether is no easy task. Tether has been around since 2014 and has built deep market integration. It is widely accepted on major crypto exchanges, used for liquidity in trading pairs, and is a key component of the DeFi ecosystem. Many traders, especially in Asia, rely on USDT for cross-border transactions and remittances. Its established presence makes it difficult for USDC to displace it overnight.

Another reason for USDT’s popularity is its flexibility. Tether operates on multiple blockchain networks, including Ethereum, Tron, Solana, and Binance Smart Chain, making it accessible to users across different ecosystems. While USDC also expands across multiple chains, Tether still has the first-mover advantage, meaning businesses and users are already familiar with and comfortable using it.

Convincing users to switch from USDT to USDC will also require more than regulation and transparency. Tether’s long-standing presence means traders, businesses, and exchanges trust it for their transactions, even if its financial practices have been questioned. To shift users away, incentives, partnerships, and real-world use cases will be needed.

Although USDC breaks its record high on its market cap of over $56 billion, USDT remains a massive 60% share of the stablecoin market, with $141 billion in market cap. There is still a long way to go before catching up to Tether.

USDT remains a massive 60% share of the stablecoin market. (Soruce: DefiLlama)

What This Means for the Crypto Market

The battle between USDC and USDT is more than just a competition between two stablecoins—it reflects the larger transformation of the cryptocurrency industry.

As crypto moves toward greater regulation and mainstream adoption, stablecoins that prioritize compliance and financial transparency will have a competitive edge. Governments are already considering Central Bank Digital Currencies (CBDCs), and stablecoins like USDC could play a role in bridging traditional finance and decentralized digital assets.

JP Morgan analysts suggested that Tether may need to restructure the reserves backing USDT. In its latest attestation report, Tether claimed that 82% of its reserves consist of cash, cash equivalents, and short-term deposits, including U.S. Treasury and money market funds.

While Tether has periodically released reports on its reserves—becoming more consistent in recent years—critics, including accountants and competitors, have pointed out that these statements have never been fully audited.

JP Morgan suggested that Tether may need to offload a significant portion of its "non-compliant" assets, such as Bitcoin and any remaining commercial paper, to align with new U.S. regulations.

A Tether spokesperson dismissed the claim, telling Decrypt that JP Morgan overlooked $20 billion in “other very liquid assets” as well as more than $1.2 billion in quarterly profits generated from holding large amounts of government debt. However, Tether may not be directly affected by the proposed stablecoin legislation—the company recently moved its operations from the British Virgin Islands to El Salvador, potentially placing it outside the bill’s jurisdiction.

What Needs to Happen for USDC to Win?

For USDC to surpass Tether, active adoption and proven benefits are essential. Some steps include:

Expanding USDC’s blockchain compatibility to match USDT’s reach.
Offering incentives for exchanges and businesses to adopt USDC over USDT.
Strengthening DeFi and payment integrations to make USDC the go-to choice for decentralized applications.
Marketing campaigns targeting traders, businesses, and institutions to showcase USDC’s compliance and security advantages.

Circle must go beyond just regulation and transparency—they need to create real financial benefits for users choosing USDC over Tether.

Conclusion

The stablecoin issues between USDC and Tether’s USDT are heating up. While Tether has market dominance, USDC would benefit from leveraging transparency, regulation, and institutional trust.

The outcome of this competition will change the future of stablecoins, influencing how digital assets interact with traditional finance, decentralized finance (DeFi), and institutional markets.

Will USDC overtake Tether? Only time will tell. But one thing is certain—the stablecoin market is evolving, and competition will drive innovation and better financial transparency for all users.

Disclaimer: Please note that the information provided on this website is intended for informational purposes only. CoinEx assumes no liability for any financial losses resulting from cryptocurrency trading. It is advised that you conduct your own research.

USDT vs. USDC: Can Tether Stay Ahead in the Stablecoin Race?