Did you know that over $50 billion was lost to crypto scams in 2024 alone, according to a report by Chainalysis?

Fake tokens, rug pulls, and phishing schemes continue to exploit investors, especially those new to the crypto space. With the rise of decentralized platforms, scammers are finding it easier than ever to create and promote fraudulent tokens. But don’t worry because spotting these scams isn’t as hard as you think.

In this article, we’ll break down actionable steps to help you identify fake tokens and protect your investments. Let’s start with understanding what a fake crypto token is.

What is a Fake Crypto Token?

Fake crypto tokens are fraudulent digital assets designed to deceive investors into believing they are legitimate cryptocurrencies. Unlike genuine tokens, which are backed by real projects, teams, and use cases, fake tokens often lack substance and are created solely to scam new investors.

For example, a fake token might mimic the name or branding of a popular cryptocurrency like Bitcoin or Ethereum, but it has no real utility, development team, or underlying technology.

For example, Squid Game Token (SQUID) gained massive attention in 2021 due to the popularity of Netflix’s “Squid Game” series.

Investors rushed to buy the token, but the developers locked the selling function, which prevented them from cashing out. Eventually, the token’s creators vanished, leaving investors with worthless assets—this is known as a rug pull scam.

How to Spot Fake Crypto Tokens Easily?

Now that we know what is a fake crypto token, let’s understand how to spot it to avoid falling into a scam.

1. Check the Project’s Website and Whitepaper

One of the first and most important steps in spotting a fake crypto token is to thoroughly examine the project’s website and whitepaper. A legitimate token will always have a professional and well-designed website that clearly outlines its purpose, technology, and team. The whitepaper, which serves as the project’s technical documentation, should be detailed, transparent, and free of errors.

When reviewing the website and whitepaper, be on the lookout for red flags. Poorly written content, such as grammatical and spelling mistakes, can indicate a lack of professionalism or even a rushed attempt to deceive investors.

Vague or overly ambitious roadmaps with no clear milestones are another warning sign. Additionally, be cautious of projects that make unrealistic claims, such as guaranteed high returns or promises of becoming the "next Bitcoin."

An example of these red flags was the Squid Game Token (SQUID), which we discussed earlier. Its whitepaper contained several grammatical errors and lacked clarity about the project’s goals and technical details.

2. Verify the Token Contract Address

Always verify a token’s contract address using blockchain explorers like Etherscan (for Ethereum-based tokens) or BscScan (for BNB Chain tokens).

For example, if you’re given a contract address like 0x1234567890abcdef1234567890abcdef12345678, paste it into Etherscan’s search bar.

This will show you details like the token’s creation date, transaction history, and holder distribution. Cross-check this address with the official project website or trusted listings to ensure it matches.

using Etherscan to verify a token’s contract address

Fake tokens often use deceptive addresses to trick investors. If the contract address doesn’t align with the official source, it’s likely a scam. Taking this step can save you from investing in fraudulent tokens.

3. Research the Development Team

A legitimate crypto project will have a transparent and verifiable development team.

Look for team members with professional LinkedIn profiles or other credible social media accounts that showcase their expertise and experience.

Be cautious if the team is entirely anonymous or uses fake profiles, as this is a major red flag. For example, the Squid Game Token (SQUID) we mentioned earlier had no known founders or verifiable social media presence, which was a clear warning sign of its fake nature.

Always take the time to research the team behind a project.

You know that trustworthy developers are open about their identities and qualifications, while scammers often hide behind anonymity.

4. Analyze the Trading Volume and Liquidity

Always check a token’s liquidity and daily trading volume on decentralized exchanges (DEXs) like PancakeSwap or Uniswap.

Low liquidity or extreme price volatility can signal a potential rug pull.

For example, in July 2023, an expert trading team flagged a token called BOOM as fraudulent. BOOM had only $3.38K in liquidity, all provided by the deployer, and was airdropped to over 11 million addresses ( a distribution that is highly abnormal, if not impossible).

But the worst part was that its sell tax was set at 100%, which means that sellers would lose 100% of their investment if they sold this token.

This shows the importance of scrutinizing liquidity, trading activity, and tokenomics to avoid scams. Always verify these metrics before investing.

5. Watch Out for Unrealistic Promises and Hype

Hardly any legitimate crypto project promises “huge returns” or “risk-free profits.”

Legitimate investments don’t guarantee outcomes, and such claims often indicate fraudulent activity.

Additionally, avoid tokens that rely heavily on influencer hype or aggressive marketing without showcasing real utility or technology. Scammers often use flashy promotions to distract from the lack of substance behind their projects.

Always prioritize tokens with clear use cases, transparent goals, and sustainable growth potential over those driven by empty promises and social media buzz.

If it sounds too good to be true, it probably is.

6. Examine the Community and Social Media Presence

A legitimate crypto project will have an active and engaged community on platforms like Telegram, Discord, and Twitter (X).

Look for genuine discussions, regular updates, and responsive team members. Be cautious if the project’s social media presence seems artificial, like a ridiculously high number of fake followers, spam comments, or repetitive promotional posts.

These are often signs of a scam attempting to create false credibility. Always take the time to observe how the community interacts and whether the project fosters meaningful engagement.

Final Thoughts

There is no doubt that the crypto space is full of opportunities, but it’s also surrounded by fake tokens. Spotting fake tokens requires a mix of skepticism, research, and, well, common sense.

Whether it’s verifying contract addresses or checking whitepapers and team backgrounds, every step of due diligence matters.

Remember, if something feels off (whether it’s unrealistic promises, anonymous teams, or artificial hype) it’s better to walk away than risk your hard-earned money.

And never let the FOMO (fear of missing out) cloud your judgment.

Stay updated, keep your crypto portfolio secure, and invest wisely.

Crypto Scams: How to Spot Fake Tokens Easily