According to CoinEx research, the Amazon Advertising and Affiliate Program represents a pivotal mechanism for monetization in the digital economy, combining pay-per-click advertising and affiliate marketing strategies. This dual approach allows businesses and individuals to leverage Amazon's extensive reach and user base to drive traffic and sales, generating revenue through targeted advertisements and affiliate commissions. This article will establish an analytical framework for understanding how these mechanisms operate, their structural components, market positioning, and the associated risks and practical considerations for participants.