On May 22, 2025, CoinEx celebrated Bitcoin Pizza Day with a one-of-a-kind global treasure hunt “CoinEx Crypto Quest: The Bitcoin Pizza Hunt”, bringing together our diverse international community for a day of fun, creativity, and crypto rewards. The event not only honored one of crypto’s most iconic milestones, the first Bitcoin transaction used to buy pizza, but also showcased the strength and unity of the CoinEx ecosystem across continents.
A Community-Driven Success
This year’s campaign was built on the spirit of community collaboration and digital engagement. We are proud to share that:
- Treasure boxes were hidden in the Philippines, Vietnam, Indonesia, India, Pakistan, Dubai, Iran, Turkey, Italy, and Spain, giving users a chance to celebrate the day
- Attracted participants from across 10 countries joined the hunt
- All 10 pizza box rewards, each containing a code for $100 in BTC, were successfully found and redeemed
- The event sparked a noticeable surge in local community participation, with a 5x increase in user-generated content and engagement across social platforms
From creative social media posts to real-time hunts guided by live clues, the CoinEx community came together in truly inspiring ways, in both online and on the ground.
Expanding CoinEx's Global Footprint
The international scope of this campaign emphasized CoinEx’s continued commitment to building a borderless crypto platform. Each activation reflected CoinEx’s belief in empowering communities with localized experiences that are both meaningful and memorable.
As we look ahead, CoinEx will continue to innovate and create opportunities that bring the crypto world closer together. Thank you for being part of the quest. See you at the next milestone.
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