At the beginning of 2022, Cameroun, a West African country, ushered in a major African sports event. The 33rd Africa Cup of Nations football match opened on January 9, local time in Yaooundé, the capital of Cameroon. The global crypto trading platform CoinEx also announced its sponsorship of this Africa Cup, which is perfect cooperation in the field of cryptocurrency and sports.
The tournament will last four weeks and end on February 6. With the group stage in the books, 16 of the 24 participating teams qualified for the knockout rounds. Recently, Tunisia beat Tunisia 1-0 in the last 16. This year’s AFCON has been full of surprises. Previously, Algeria was eliminated at a very early stage after finishing bottom of its group. Now that Nigeria is also out, two favorites have headed home only halfway through the tournament. Of the likely winners remaining, Côte d’Ivoire will soon play against Egypt, while strong teams like Cameroon and Senegal will also make their appearance in the knockout rounds. One of these teams is likely to win the championship.
Cryptos expand their presence in sports in Africa
Over recent years, Africa’s crypto market has recorded fast growth, with many African countries, including Nigeria and South Africa, ranking among the top 20 in the Global Crypto Adoption Index. In light of this, mainstream crypto companies are trying to sponsor sports events in Africa to advertise themselves.
As a global trading platform of digital assets, CoinEx supports nearly 500 premium, innovative crypto assets and provides over 900 trading markets for its users. Following the vision of “making the world a better place through blockchain”, CoinEx has always put users first in the past four years. In 2021, CoinEx introduced two new services: AMM (automated market-making) and Financial Account, and the number of CoinEx users has now exceeded 3 million.
Since it started to build a global presence, CoinEx has offered African users a wide range of crypto services, spanning user protection, online security, and the facilitation of blockchain transactions. The exchange has a certain influence in Africa, and African users have always been a key demographic to CoinEx’s user base. Last year, the number of CoinEx users in Africa soared.
CoinEx, now a sponsor of the 2022 African Cup of Nations, has a branded booth for promotion at AFCON. During the tournament, the exchange’s brand logo will be displayed through the stadium guide, media devices, screens, as well as a two-leveled podium. CoinEx’s sponsorship to AFCON will surely expand its brand influence in Africa and facilitate its crypto strategies for the African market.
A new crypto trend: the CoinEx ecosystem becomes increasingly well-established
CoinEx, a crypto trading platform under ViaBTC Group, has created a well-established application ecosystem together with fellow subsidiaries that include ViaBTC Pool, ViaWallet (upgraded to CoinEx Wallet), OneSwap, and CoinEx Smart Chain (CSC), thus promoting the global growth of the blockchain space
CoinEx, founded in December 2017, is a professional crypto trading platform for the world where users can trade derivatives, covering spot, margin, contract, financial service, etc.
Established in May 2016, ViaBTC Pool is an all-inclusive mining pool that offers professional, efficient, secure, and stable mining services to nearly 1 million users across the globe.
ViaWallet, launched in May 2019, is a decentralized multi-cryptocurrency wallet that supports more than 40 coins and over tokens, as well as the one-stop management of multiple cryptos. Featuring such functions as staking, DApp, and swap, the wallet also offers the acceleration of BTC transactions.
CoinEx Smart Chain (CSC), live since June 2021, is a decentralized, efficient smart chain based on the PoS consensus protocol. Fully compatible with Ethereum, CSC allows developers to build decentralized applications on the blockchain with ease.
Summary
Haipo Yang, the founder of CoinEx, also said that in 2022, CoinEx will continue to explore the right direction, gather more momentum while maintaining stability, and evolve into an infrastructure of the blockchain world.
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