Introduction

On November 25th, 2024, CoinEx hosted an engaging X (formerly Twitter) Space event titled “The Rise of Runes". The discussion explored the rapidly evolving Runes ecosystem on Bitcoin, exploring its emergence as a leading token protocol and its potential to reshape the landscape of Bitcoin-based assets. The discussion brought together Leonidas (Founder of Ord.io), Cookie (Pizzalabs), Dominic (Xverse wallet), Vivian (Unisat), and Jeff from the CoinEx Research Team to explore the evolving landscape of Bitcoin-based assets, particularly focusing on the meteoric rise of Runes.

Featured Speakers:

Leonidas: Co-founder of Ord.io, co-host of The Ordinal Show, and a key figure behind the runestone airdrop and $DOG
Cookie: A self-proclaimed "degen" from Pizzalabs with deep insights into the Chinese crypto community
Dominic: The self-described "most degen person" on the Xverse team, actively involved in Magic Eden listings
Vivian: Representative from Unisat, bringing infrastructure expertise to the Bitcoin ecosystem
Jeff: Host and member of the CoinEx Research Team

The panellists explored the unique characteristics of prominent Runes projects like $DOG, $PUPS, and emerging narratives around AI and political-themed tokens. The discussion covered comprehensive ground, from the technical infrastructure supporting Runes trading to the evolving dynamics between centralized and decentralized exchanges, and the ecosystem's competitive position against other blockchain meme economies, particularly Solana's.

This X Space offered perspectives on the current state of Bitcoin's token ecosystem and sparked discussions about its future trajectory, adoption challenges, and opportunities for both developers and users. The event highlighted the growing significance of Runes in the broader cryptocurrency landscape and its potential to bring new vitality to the Bitcoin ecosystem, particularly as Bitcoin approaches new all-time highs and the space continues to mature.

The conversation was particularly timely as it coincided with significant developments in the ecosystem, including potential Tier-1 exchange listings, the emergence of new trading infrastructure, and growing institutional interest in Bitcoin-based assets. The panellists shared insights on both the technical and community aspects driving this growth, offering a comprehensive view of where the ecosystem stands today and its potential evolution.

Key Highlights

Runes have recently flipped BRC-20 in market cap, with $DOG approaching but not yet reaching its ATH of 980M. The ecosystem is targeting a $1 Billion market cap milestone for $DOG, which speakers believe would help legitimize Runes alongside other blockchain ecosystems.
The trading landscape is evolving with innovations like Magic Eden's BTC-Runes swap function, while platforms like Xverse and Unisat are developing improved DEX solutions. There's a growing trend of projects choosing DEX launches over CEX listings to avoid fees.
The Runes ecosystem shows strong network activity, accounting for about 60% of Bitcoin's daily on-chain transactions. Speakers emphasized the importance of maintaining continuous new Rune launches and active markets across all cap sizes (low, mid, high) for sustained ecosystem health.
Infrastructure development is accelerating with Xverse integrating multiple marketplaces (DOG swap, Magic Eden, Unisat, OKX), while Unisat is developing Fractal as a native Bitcoin solution. Layer 2 solutions are being explored to address scalability challenges.
The Bitcoin/Runes ecosystem has developed a distinct culture emphasizing longer-term holding and patience, contrasting with Solana's faster-paced trading environment. Community leaders stressed the importance of education and onboarding for ecosystem growth, particularly in teaching new users about UTXO management and wallet operations.

Key Discussion Points

Runes’ Market Growth: Runes have overtaken BRC-20 tokens in market capitalization, with $DOG nearing the $1 billion mark—a milestone crucial for recognition. Leonidas remarked, "Getting to a billion dollars is gonna mentally set us apart... you got to have that billion number, and then people start to take it seriously." This achievement could solidify Runes' status among top blockchain ecosystems.
Decentralized Trading Innovations: The Runes ecosystem is reshaping trading with cutting-edge solutions like BTC-Runes swaps on Magic Eden and Unisat’s commitment to creating user-friendly DEX experiences. These developments aim to bridge the gap between decentralized exchanges (DEXs) with the seamless functionality of centralized exchanges (CEXs). As Vivian from Unisat highlighted, "If projects can bring the CEX experience on-chain, then it's really the best of both worlds." These advancements are shaping a new era of accessible, efficient, and decentralized trading.
Sustaining Ecosystem Health Through Continuous Innovation: Runes process about 60% of Bitcoin's daily transactions, demonstrating the ecosystem's vitality. A key driver of this momentum is the regular introduction of new Runes. As Leonidas emphasized, "We need to have a vibrant ecosystem... every day or two there's a kind of new Rune emerging and rising." By continuously launching Runes across various market cap tiers, the ecosystem maintains high user engagement and ensures a steady stream of market opportunities.
Infrastructure Advancements and Scalability: The Runes ecosystem is witnessing significant infrastructure growth to support its expanding user base and activities. Integrations like Xverse’s marketplace aggregation streamline access by supporting platforms such as DOG swap, Magic Eden, Unisat, and OKX. This ensures users can compare prices across multiple marketplaces, maximizing value. Dominic from Xverse noted, "We support four marketplaces... DOG swap, Magic Eden, Unisat, and OKX... making sure users aren’t undercut." Unisat is working on Fractal, a native Bitcoin solution aimed at enhancing the ecosystem’s functionality. To address scalability challenges, Layer 2 solutions are being actively explored, offering faster transaction times and reduced costs.
Community Culture and Education: The Bitcoin/Runes ecosystem fosters a culture of patience and education, contrasting with faster-paced environments. Cookie from Pizzalabs encouraged, "90% of the whole ecosystem still haven’t used Bitcoin... when the change comes, you will be the first ones to the moon." Education around UTXO management and wallet operations remains key to onboarding new users.

Conclusion

In conclusion, the CoinEx Twitter Space event provided valuable insights into the growing Runes ecosystem on Bitcoin. The panel discussion underscored the protocol's robust activity, driven by continuous innovation and a diverse range of projects. The emphasis on community-driven development, infrastructure advancements, and the potential for wider adoption, particularly in the realm of decentralized finance (DeFi), highlights Runes' promising future. As Bitcoin continues to evolve, the Runes ecosystem is well-positioned to play a significant role in shaping its future.

Key Takeaways

Runes are rapidly gaining traction, surpassing BRC-20 tokens in market cap and showcasing significant network activity.
The Runes ecosystem is nurturing innovation with decentralized trading solutions and expanding infrastructure, including Layer 2 considerations.
The community-driven approach, emphasizing education and long-term vision, is a key driver of the ecosystem's growth.
As Bitcoin matures, Runes will play a pivotal role in shaping the future of Bitcoin-based assets.

The Rise of RUNES