BlockBeats News, September 5th - After Apple's newly appointed CEO John Ternus officially took office, the company ushered in a new product cycle. According to market reports, Apple is expected to release the iPhone 18 series next week, with the iPhone 18 Pro possibly featuring a new color option like Deep Cherry. As September 11th marks the 25th anniversary of the "9/11" event, Apple may adjust the pre-sale start time to the early hours of September 12th.

Meanwhile, Apple's first foldable phone, the iPhone Ultra, is still rumored to be released simultaneously with the iPhone 18 Pro series as planned. However, due to new manufacturing processes and structural design, initial supply may be limited, leading to potential extended waiting times for users.

On the Mac product front, market research firm Omdia revealed that Apple is adjusting its future MacBook product line roadmap. The more high-end positioned "MacBook Ultra" may feature an OLED screen and offer 14-inch and 16-inch versions, with the earliest possible release in the second half of 2026 to early 2027. Additionally, Apple is expected to continue production of the existing mini-LED MacBook Pro for some years alongside the new models.

On the other hand, Apple is furthering the phase-out of Intel Macs. Apple has allowed universal app developers on the Mac App Store requiring macOS 13 and above to drop support for Intel-based Macs, aiming to reduce app size and streamline the development process.