MANA

1. Project introduction

Decentraland is a virtual reality platform powered by the Ethereum blockchain. Users can create, experience, and monetize content and applications. Decentraland aims to build a network that is friendly to content creators. Traditional platforms, such as Facebook, are controlled by centralized organizations and are managing the network’s rules and content flow, while extracting significant revenue from the communities and content creators. On the contrary, Decentraland aims to establish a network that allows its content creators to own and capture the full value of their contribution。

In late 2016, the team started developing the Bronze Age, a 3D virtual world divided into land parcels. The next version of, the Iron Age, will create a social experience with an economy driven by the existing layers of land ownership and content distribution. The adjacency of land makes Decentraland parcels unique from web domains. New land parcels must be contiguous to existing ones. This adjacency allows for spatial discovery of new content and the creation of districts devoted to a special topic or theme.Additionally, the content of adjacent parcels can be seen from a distance. For content creators, the establishment of districts provides access to targeted traffic; for end users, it enables discovery of themed experiences

Decentraland’s value proposition to application developers is that they can fully capitalize on the economic interactions between their applications and users. To achieve this, Decentraland will integrate a core system that allows global, instant, and cost-effective payments between any two users on the internet. For services to be provided on Decentraland, we are developing a scripting system that enables developers to program the interactions between users and applications. To foster the exchange of virtual goods, it implements an identity system to establish authorship and generate economic incentives.

2. Team introduction

Founder and advisor: Esteban Ordano

Linkedin: https://www.linkedin.com/in/eordano/

CTO: Mendez

Linkedin: https://www.linkedin.com/in/menduz/

Head of Growth & Analytics: Fede Molina

Linkedin: https://www.linkedin.com/in/federicomolina86/

3. Investment institution

Broslyn Capital, Digital Currency Group, Animoca Brands, Fabric Ventures, Boost VC, INBlockchain, Animoca Brands, Genesis One Capital, Fundamental Labs, George Burke

4. Application and distribution

Token Application:

To be burned to claim LAND, as well as to make in-world purchases of goods and services.

Token distribution:

Crowdsale: 40%

Community and partners: 20%

Team and early contributors: 20%

Foundation: 20%