BlockBeats News, July 20th, according to CNBC's report, the largest and most anticipated World Cup in history came to a close. Spain defeated Argentina 1-0 in extra time, lifting the ultimate prize in international football—the World Cup trophy.

Outside the field, FIFA undoubtedly emerged as the biggest winner of this tournament. As the global football governing body, FIFA hosted the most lucrative sporting event in history. According to its own projections, the 2026 World Cup is expected to generate over $90 billion in revenue.

This edition of the World Cup also marked the first expansion in history to 48 participating teams, a significant increase from the 32 teams four years ago. The number of matches has increased from 64 to 104, extending the tournament from the original 4 weeks to 6 weeks. More matches mean more content that can be sold to broadcasters, more tickets to be sold to fans, and more commercial partnership opportunities for advertisers, all while attracting a larger global audience.

FIFA President Gianni Infantino has been a key figure in driving the commercialization of the World Cup. With the further expansion of the event, FIFA is maximizing the commercial value of the World Cup in unprecedented ways.